Customer Service on Facebook Can Alter Your Business
Jameson Brown is right: Social media customer service is a game changer. Brown took time to write a personal blog post about an experience on Facebook with a company – and he’s not the only one who...
View ArticleStatistics Shed Light on Glaring Local Search Trends
Why should your business pay attention to local SEO and social media optimization? Based on a recent search study’s glaring numbers, local establishments will need to up the ante to compete for local...
View ArticleThe Dark Side of Social Media Marketing
In the world of online marketing, there are plenty of scams and shoddy practices that propel business – and social media marketing is no exception. Perhaps you have seen a recent example on your...
View ArticleLearning the Ropes of SEO: A Startup Guide (Part 1)
Search engine optimization (SEO) is a household term that is used across the web. It basically works to improve a website’s position in the results of a search engine, such as Google. Since the...
View ArticleLearning the Ropes of SEO: A Startup Guide (Part 2)
Any SEO progress that is made without keywords is incidental. Extending from the first blog post in this series, we learned the ultimate goal and purpose of SEO: to rank highly for keywords that...
View ArticleLearning the Ropes of SEO: A Startup Guide (Part 3)
Once you have identified keyword for your website, you can set your sights on the driving force of SEO – content marketing strategy. Learn more about this with the final post in the series, extending...
View ArticleEmail Marketing: Increasing Conversions on Contact and Opt-In Forms
Email marketing should be the central focus of your efforts. Social media has its place, but email campaigns can and should be the cornerstone. It is the most personal medium and the one that you...
View ArticleImproving Your Bottom Line with Google Analytics
Around 60 percent of websites do not use any sort of analytics solution to track statistics. Sayf Sharif reports that the number is even higher for nonprofits. An analytics solution like Google...
View Article“SEO is Dead” – A Mistake or Cliché?
There are a couple of ways in which writers and marketers try to phrase the “SEO is dead” statement. Normally, this is merely a tactic employed to talk about SEO’s recent best practices. Others have...
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